2022-2023
ONE37pm, a digital media brand under Gary Vaynerchuk's VaynerX umbrella, focuses on storytelling at the intersection of sports, culture, and lifestyle, celebrating the hustle and passion behind modern entrepreneurship.
As the Digital Designer, I collaborated with professional athletes and trainers to craft engaging visual content and storytelling campaigns. I developed and executed social media strategies, designed graphics, and built unique brand identities, driving audience engagement and expanding the brand’s reach across multiple platforms.
Problem
ONE37pm lacked a dedicated sports graphic designer, resulting in inconsistent branding and missed opportunities to visually connect with their sports-focused audience across social media platforms.
Solution
I joined ONE37pm as their first dedicated sports graphic designer, crafting unique visual identities across their accounts: @one37pm, @ballplayers, and @properfootball.
My efforts led to acquiring three new athlete partnerships, a 1,000% increase in engagement on the @properfootball page, and over 450,000 likes on a single post, solidifying the brand’s presence in the sports community.