Campaigns in Advertising &
Public Relations: Cleveland Cavaliers
Throughout this course, four teams competed to create a year-long campaign for the Cleveland Cavaliers' Cavs Care, a non-profit dedicated to making an impact in Cleveland.
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My team developed the "Beyond the Court" theme and plan to inform Northeast Ohio youth and parents about Cavs Care resources. As the creative director for our team, I designed our casebook, creative ads, and pitch deck, presenting our campaign as a story that resonated with our audiences. The judge panel and client selected our campaign as the winner.
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PRSSA Bateman National Case Study
As one of 14 students selected for this competitive course, I participated in a case study campaign for RumorGuard, focused on raising awareness and driving the use of their news literacy tools.
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Our "Truth is Trending" campaign aimed to empower Kent State students—especially within the Latine community—to combat misinformation and media bias. My team introduced Fact-Check Frankie, a dynamic mascot that engaged students through events, social media, and interactive initiatives.
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The campaign resulted in 1,400+ interactions, 150+ clicks on RumorGuard resources, and over 100 pledges to fact-check news, successfully promoting news literacy and encouraging responsible media consumption.
Public Relations Publications:
Sal's Barbershop
This course challenged me to think about all the creative elements of working with a client. Our final project was to work with a real-world client and develop a new logo, business card, web banner, brochure, and e-newsletter.
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I chose Sal's Barbershop as my client because I saw room to improve their brand look and feel and social media presence.